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  1. Outsourcing the pain, keeping the pleasure: effects of outsourced touchpoints in the customer journey

    Outsourcing the pain, keeping the pleasure: effects of outsourced touchpoints in the customer journey
    Firms struggle to manage touchpoints in their customer journey that consumers perceive as dissatisfy

    customer journey

    outsourcing

    marketing

  2. State of the art Sourcing in Nederland

    State of the art Sourcing in Nederland
    In 2015 heeft het bestuur vanwege het tien jarig bestaan besloten de state-of-the-art van sourcing i

    boek

    outsourcing